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Chapter Best Practices
New York
Committee members “plant” simple questions for Q&A so no one feels silly
The President of the chapter does administrative duties, then each of the 5 board members has to run an event during the year
Focus on new venues as a main attraction
Do not put company names on special guest badges so the buyers are not slammed
Partner with tradeshows
Mexico
Partner with other associations
Focus on communication and education
Get government assistance and buy in
Implement internet courses
-Record and sell for profit to the chapter
Communicate as much as possible on the internet
Post board member’s email addresses and numbers online
Create individual emails for each board member that correlate to the chapter name
Skype
Partner with SITE Foundation for research
Take advantage of what you have (member’s resources, etc)
Great Britain
Focus on education and current trends
Use “taboo” topics to draw and build attendance
Use word of mouth and press whenever possible
Have the board call people for the personal touch
New members and attendees are always welcomed personally at events by BOD
Germany
Get involved with local trade show (IMEX for Germany) and sponsor something. SITE Germany sponsors Member Reception at SITE booth during IMEX)
Education – focus on locals
Focus on students and young professionals
Articles in industry magazines
Partner with the SITE Foundatin
Have a new member goal each year- for SITE Germany in 2006 it’s 20
Australia / NZ
Educate locals
Make hotels bring corporate attendees
Educate corporate attendees on why they should use SITE members to conduct business
Finland
Personal phone calls
Try to partner with other SITE chapters for events
Use 3 educational programs in Finnish that they sell to bring in revenue
Spread meetings and events around geographically since the country is large
SITE Finland gets published regularly in a trade magazine where they get space to write what they want
Arizona
Get buyer’s perspective when planning
Use incentive / buyer panels
Get people to speak from buyer’s perspective to their supplier heavy membership
Take advantage of SITE benefits and things SITE offers
Hot Times Event
- Not a fam trip
- An educational experience for buyers
- Fully sponsored
- Qualify the attendees
- Members send a list of those they want to invite, they get invited and approved by the Board
- Only SITE members can sponsor
- Try to make it fair for all SITE members
- Have 2 chair positions
- Survey sponsors and buyers afterward
Florida
Holds a 2-day event to accommodate distance of members
Starts on Sunday and ends on Monday so no one misses a full weekend or too much of the work week
Canada
Market SITE on a national level to the local market
Showcase benefits of SITE, etc to local major incentive houses
Market CITE, IC, Crystals
Direct people to the web site – local and national
Partner with other associations
So Cal
Work with students and local colleges – to help design classes, programs, speaking opportunities for board members
Students can attend a meeting for free, but must volunteer or assist with future events
Communicate electronically only
Get a website
- If interested, their web coordinator can assist for a reduced fee
Offer new members deal to attend their first meeting for free
Select dates for yearly meetings early
Spread out meetings
Educational mission to Puket
2-day Board retreat to set goals for upcoming year
Each Board position has a back up Board member
Paid staff administrator
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