SITE Chapter Learning Modules

STRATEGIC MARKETING PLANS: FUN, FAST, and EFFECTIVE

Marketing is communicating and giving target market customers what they want, when they want it, where they want it, and at a price they are willing and able to pay for it.  

• Marketing is getting people to raise their hand to say, "I'm interested. I'd like to learn more."
• Marketing is getting and keeping customers.
• Marketing is the development and delivery of a successful product and a satisfied customer.  

A Strategic Marketing Plan is a road map of how you can get there with marketing. It gets all members of a team to agree on objectives and the best way to achieve them. It gains buy in and directs use of resources. It provides the criteria for decision-making. And it requires discipline! 

This session is designed to be fast paced and thought-provoking session, in which the nuts and bolts of strategic marketing are covered.

Presentation Learning Objectives 

Participants will leave with a true understanding of the components of a Strategic Marketing Plan, ready to tackle their next marketing challenge. Phases include:

1. Gathering of Information
2. Analysis of Information and Intelligence
3. Development of Positioning & Strategies
4. Creation of the Marketing Communications Plan
5. Implementation and Management of the Process

• Presentation (power point presentation)
• Presentation Outline (word document)
• Handouts/Notes (power point presentation)
• Course Evaluation (word document)
• Presentation Guidelines (word document)
• How your image is shaped with customers - Chart (word document)
• Facilitator Notes (word document)
• Useful Web Sites (word document)

SITE Chapter Learning Modules are sponsored by Hilton Hotels Corporation through FutureSITE