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SITE Academy 2007
22-25 July 2007
London, England
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Education
| Day & Time |
Event |
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Monday, 23 July 2007 |
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| 09:00-09:45 |
Welcome & Opening Session |
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Leadership of the Incentive and Travel Industry
Stephen Powell, Senior Vice President, Worldwide Sales for InterContinental Hotels Group PLC
Stephen has over 30 years experience in the hotel industry, receiving recognition and a number of awards for industry leadership. In his presentation Stephen will share with SITE's Young Leaders how key decisions and choices empowered him on his career path. In the process delegates will hear about Stephen's remarkable experiences in the hotel and hospitality industry including his current work on development of a common way of delivering the IHG sales experience; linking the IHG brand proposition to the outside world from a sales standpoint. |
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| 09:45-10:45 |
Education Session |
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Foundations of the Incentive and Travel Industry
Lucy Horan, Professor Department of Hospitality Management, Dublin Institute of Technology
Learn about the foundations of the incentive and travel industry including current trends, how incentive travel supports business solutions and performance improvement, the proposal process, vested partners in the delivery process and what incentive quality means in the execution. |
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| 10:45-11:15 |
Networking Break - Sponsored by Silversea Cruises |
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| 11:15-12:15 |
Education Session |
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Incentive Destinations that Inspire: a Case Study of Abu Dhabi
Ali Al Saloom, Founder & Chairman, Embrace Arabia
How an emerging destination is starting from scratch with the goal to be the next top incentive destination. This session will include a general understanding and explanation of what is needed in a destination to make an incentive program a success, taking into consideration the impact of cross-cultural understanding. |
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| 12:15-13:00 |
Networking Lunch |
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| 13:15-14:00 |
Education Session |
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Rebooting our Internal Hard Drive –
A Guide to Installing the Most Powerful Brain Software Imaginable
Jon Bradshaw, Senior Sales Manager, IMEX
Have you ever considered how much of your day goes by whilst you are running on auto-pilot? Your thoughts, attitudes, perceptions, beliefs and actions are often the result of past experiences and yet have now become the default operating software for your foreseeable future. In this energetic, interactive, passionate and humorous presentation, the audience will begin to question just what type of software they are running on their lives and, if appropriate, begin to get curious about how by pressing their own internal ‘reboot' button they could start the process of installing an alternative leading to an improved experience of life on both a private and professional level. |
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| 14:00-15:15 |
Education Session |
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Intermediaries; Understanding Their Perspective
A Panel Discussion Moderated by Carolyn Dow, Director SITE Europe - panelists include: Cosimo Bruzzese, Director of Sales, Briggs, Inc.; Mark James, The Competitive Edge; and Louise Lowe, Head of Sales, Conference Care Ltd.
Learn how to distinguish between the different types of intermediaries and understand the role each plays in tourism. Each of the following areas will be represented: Destination Management Company, Event Management Company, Professional Conference Organizer, and Venue Finding Company. |
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| 15:15–15:30 |
Networking Break |
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| 15:30–18:00 |
Education Session |
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Presentation Skills - Part 1
Colleen A. Rickenbacher, CMP, CSEP, CPC, Colleen A. Rickenbacher Inc.
This will be an interactive session that energizes attendees with practical advise and great ideas to invigorate presentation skills. Delegates will then break into small groups and work on a presentation based on a key learning from the day's education. The day will cap off with delegates exercising their own presentation skills while reinforcing topics critical to success in the incentive and travel marketplace. |
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| Tuesday, 24 July 2007 |
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| 09:00-10:00 |
Education Session |
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Key Ingredients to a Great Incentive Program
Panel Discussion Moderated by Brenda Anderson - panelists include: Padraic Gilligan, Partner and Director of Marketing, Ovation Group; Andrew Maslin, General Manager, The Extra Mile Company Limited; and Paul Miller, Managing Director, SPECTRA.
Discover the key ingredients to a great incentive program. From climate to safety and security of a destination, to availability of recreational activities, in this session you will receive the practical information you need in order to create a successful program. |
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| 10:00-10:45 |
Education Session |
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Incentive Destinations that Inspire: a Case Study of London
David Hornby, Commercial Director, Visit London
This session will focus on how a destination continues to showcase its staying power through offered experiences and the attraction of world class events. London's hosting of the 2012 Olympics has raised worldwide interest for incentive and rewards in this destination and delegates will learn more about London as an incentive choice and its drive to secure this global event. |
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| 10:45-11:00 |
Networking Break - Sponsored by Visit Britain |
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| 11:00-12:00 |
Education Session |
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Add Creativity to Your Proposals
Susan Sexton, Sales Director - Travel & Events,
P & MM Travel Ltd.
This will be an invigorating session on how to add creativity into your day-to-day business activities and understand how to positively influence the perspective of your audience, clients and business partners. |
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| 12:00-13:45 |
Networking Lunch |
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London Showcase
An interactive lunch will introduce delegates to incentive and travel industry providers while they share career experiences and advice |
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| 13:45-14:00 |
Education Session |
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Crystal and CITE Introduction Session
SITE offers many member benefits that will help further your career. This brief update will focus on what a Crystal Award stands for and provide for an overview of the Certified Incentive and Travel Executive recognition program. |
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| 14:00-15:00 |
Education Session |
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Trend Spotting within the Incentive Industry
Sebastien Tondeur, CEO Corporate Division, MCI
Your experience at SITE Academy will allow you to return to your office with a wealth of knowledge, but how will you keep your edge? This session will cover how to keep current through industry publications, online newsletters, tradeshows and most importantly network, network, network. s |
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| 15:00-16:30 |
Education Session |
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Presentation Skills - Part 2
Colleen A. Rickenbacher, CMP, CSEP, CPC, Colleen A. Rickenbacher Inc.
Delegates return to their break out groups and work on a second presentation based on a key learning from the day's education and then a presentation back to the group. |
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| 16:30-17:15 |
Closing Session |
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Pulling It All Together: Applying Knowledge to Build for the Future
Martin Lewis, Managing Editor, Meetings & Incentive Travel
In the closing session, Martin Lewis will offer wit and wisdom as it relates to the experiences of SITE Academy and moving forward as a professional within the performance improvement and incentive and travel industry. |
For more information on the SITE Young Leaders Program please click here.
The SITE Young Leaders Programs is partially funded by the contributions of:
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