Magic in your pocket

The main advantage of online casinos for the traveler is their mobility. Everything you need fits in one device. Imagine: you are sitting in a small café in Prague, waiting for a tour. It’s enough to open an app or a website to immerse yourself in the gameplay in a couple of minutes.

A physical casino requires planning: you need to find an address, check the dress code, allocate an evening and get there. When traveling, this is not always convenient – especially if the route is busy. The online option removes all restrictions: the game is always in your pocket, without geographical barriers.

This accessibility turns casinos into not just entertainment, but a real “companion” that can brighten up any pause.

Easy access – and you’re already playing

Modern platforms are organized in such a way that a beginner can figure it out in minutes. Travel is already full of logistical complexities: transfers, reservations, luggage. It is important that rest and entertainment do not add stress.

Online casinos get rid of formalities. Everything comes down to a few steps: register, deposit, choose a game. You no longer need to search for specialized halls, which may be closed or located far outside the tourist center.

In addition, mobile applications are optimized for different devices. Even with a weak internet connection, you can play a simplified version of slots or roulette on the train. This means that entertainment remains available even in conditions of unstable connection.

Unlimited choice of games

In conventional casinos, the range of games is limited by physical space. It is impossible to place hundreds of slots or dozens of poker varieties in one room. Online casinos do not know these limitations.

The player gets access to a library that can include thousands of titles:

• Classic slots for those who prefer simplicity. They are characterized by minimalistic design and clear rules, which is convenient for short gaming sessions.
• Modern machines with animation, bonus levels and plots. Such slots make the process more dynamic and intense.
• Card games – from poker to blackjack. Luck and strategy are combined here, which attracts lovers of logic.
• Roulette in different variations – European, French, American. Each version has its own peculiarities and probability of winning.
• Live casino where the croupier works in real time via video link. This brings the game closer to the atmosphere of a traditional hall.

Every trip is an opportunity to discover a new game. For example, slots with oriental themes are popular in Turkey, and games with soccer symbols are often found in Europe. Online casinos bring these genres together in one access point.

Bonuses that don’t require a suitcase

Travelers like to save money: discounts on airfares, promotions from hotels and special offers all help to make the trip more profitable. Online casinos operate on the same principle, offering bonuses that make the game more interesting.

• Welcome packages. New users get extra funds or free spins. Such bonuses help to start the game with a bigger balance and stay longer in the process.
• Freespins. They can be used in certain slots, getting real winnings without investment. This is a good way to familiarize yourself with new games without the risk of losing your own money.
• Cashback. Part of the lost funds is returned to the balance – convenient when you do not want to risk much. This format reduces financial losses and makes the game more comfortable.
• Loyalty programs. The longer you play, the more privileges you get. These are usually increased limits, exclusive promotions or personalized managers for loyal customers.

All this can be activated online, without paper coupons or loyalty cards. For the traveler, this is the ideal solution: bonuses are always “at hand”, do not take up space in your suitcase and can be accessed from anywhere in the world.

Comfort and security

When traveling, we especially value personal space and security. Online casinos allow you to relax and play in a comfortable environment without leaving your room or risking entering dubious establishments.

• Privacy. No one is watching you, there is no pressure from other players. This is especially valuable on the road, when you want to preserve your personal space and relax.
• Convenient methods of replenishment. Bank cards, e-wallets, and in some cases mobile payments – all this works instantly. In addition, most services support different currencies, which is convenient for travelers.
• Transaction security. Advanced encryption systems protect your data, which is especially important when you’re traveling and using different Wi-Fi networks. Additional features like two-factor authentication make transactions even more secure.

In addition, online casinos are adapted for different currencies. This solves the problem of money exchange: there is no need to look for exchange offices that may charge high commissions.

When reality flows into play

Traveling is always associated with the expectation of new experiences. Online casino fits harmoniously into this rhythm. It doesn’t replace city walks or excursions, but it allows you to add excitement to ordinary moments.

• At the airport between flights, you can play a game of blackjack.
• In the hotel in the evening, after a busy day, it is nice to spin a few slots.
• On the train or bus – a short roulette session can brighten up the journey.

Sometimes the winnings become a small bonus to the trip itself. Even if the amounts are small, they can pay for dinner in a new city or a ticket to a museum. In this way, the game becomes part of the travel experience.

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Let’s take a look at why travel and experiences remain the strongest incentive for employees and partners.

The magic of impressions: the power of emotions vs. material gifts

Money is a universal reward, but the problem is that it quickly dissolves in everyday expenses. A person receives a bonus, pays the utility bills or buys something practical – and a week later he won’t even remember why he received that sum of money. The emotional trace disappears almost instantly.

Traveling is another matter. A trip to a new country or even a short weekend in an unusual place forms a chain of emotions: from expectation and preparation to the travel process itself and the memories afterwards.

• An employee who has had the opportunity to fly to Italy remembers it for years: photos, new acquaintances, unusual food, the atmosphere of the streets.
• Even a short business trip or vacation to another city is perceived as an event that cannot be forgotten.

Psychologists point out that it is intangible rewards, which involve emotions and impressions, that form a person’s long-term attachment to a company. This is more powerful than any money.

Visible success: status, recognition and the power of social media

In today’s world, a reward is not only a personal satisfaction but also a status symbol. Travel as a bonus is a sign that the company cares not only about the result, but also about the contribution of a particular person.

In addition, the trip is almost always accompanied by publicity:

• People share photos on social media.
• Colleagues discuss where this or that employee has gone.
• Management uses such rewards as an example to motivate others.

Unlike a monetary bonus, which is difficult to show to others, a trip becomes a social event. This is an important psychological factor: everyone wants to be recognized not only by the boss, but also by the team.

Such a bonus turns into a success story. If someone went to Paris for their performance, it becomes a topic of discussion and inspires other employees to do better and earn a similar reward.

Shared experience: strengthening bonds and team spirit

When a company organizes joint trips, it automatically becomes a team building tool. Traveling together takes people out of the office routine and creates new points of contact.

Why it matters.

• In the office, employees communicate within a working framework, where everything is limited by tasks and deadlines.
• In an informal setting, they reveal themselves as individuals and become closer to each other.
• Shared experiences form a corporate culture where relationships are built not only on responsibilities, but also on trust.

For example, if a team travels together to the mountains or visits a historic city, it becomes a collective memory. When they return to work, such stories reinforce the sense of “we” and help them work more cohesively.

Emotions that cannot be bought

Impressions are valued more than things because they become part of a person’s identity. No one will remember what smartphone they bought five years ago, but a trip to the sea or a dinner in an ancient castle will remain in their memory forever.

Motivation through traveling works precisely because one gets a unique experience that is not available in ordinary life.

• Someone will try scuba diving for the first time.
• Another will find himself in a country where he himself would never have dared to go.
• A third will fulfill a dream of seeing the Eiffel Tower or Niagara Falls.

These moments become a story that is shared with friends and family. And every time an employee remembers the trip, he or she will associate it with the company that gave the opportunity.

Thus, traveling is not just a bonus, but an emotional investment in a person.

Reboot and new energy

Working in today’s world is often associated with high levels of stress. Fatigue and emotional burnout are among the main problems of office workers. That’s why a bonus in the form of a trip also carries an element of recovery.

Travel allows:

• To release the tension that has built up. Vacationing in a new environment helps to relieve stress accumulated during work tasks and restore inner balance.
• Get a change of scenery and a fresh outlook on life. New places and experiences stimulate the imagination and open up new perspectives that are hard to see in the routine.
• Return to work with new energy and ideas. After the trip, employees feel energized and ready to offer out-of-the-box solutions, which directly increases team productivity.

For example, an employee who returns from a week-long trip to Spain comes to the office not only rested but also inspired: new impressions stimulate creativity and productivity.

For the employer, this is a double benefit: a motivated and energized employee brings more value to the company than a tired and burned-out one, even if he or she has received a cash bonus.

An investment that pays off

Some executives have doubts: is it worth spending the corporate budget on travel when you can just give out bonuses? But practice shows that such investments are returned many times over.

Why is it profitable?

• Increased loyalty. People stay longer with a company that values their labor and cares about their emotions.
• Productivity. Rested and motivated employees work harder.
• Employer image. A company that encourages employees to travel is perceived as an attractive place to work.
• Word of mouth. People tell their friends and acquaintances about such bonuses, building a positive brand image.

HR research shows that travel incentive programs can yield an ROI of up to 4:1. That is, every unit of budget invested is returned in the form of increased productivity and reduced employee turnover.

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Whether it is a luxury casino resort or a hidden gem off the beaten path, each trip should be inspiring. This is why when you choose your incentive travel program within places like these, it will surprisingly strengthen your connection with the company and make you more motivated to achieve future goals. So, how does a casino help create lasting memories during travels? Let’s find out.

Benefits of Experiential Incentives in Casino Destinations

Experiential incentives in casino destinations offer a unique blend of excitement, luxury, and personalized experiences that can greatly boost motivation. These experiences stimulate a sense of achievement, which in turn pushes participants to excel even further in their roles.

Motivation Boost Through Unique Experiences

The thrill of a casino environment, together with perks like private gaming events or VIP entertainment, gives a big boost to motivation. When employees get such an opportunity to experience something special and different, the memory of it stays with them for a long time. They come back to work filled with new energy and enthusiasm to achieve greater results.

Emotional Impact of Casino-Based Rewards

Casino-based rewards are not only about the games; they evoke powerful emotional memories. A mix of excitement and relaxation leaves participants with a sense of appreciation and value from their company, which is a perfect trigger for employees to work better and grow within the company. Whether it is the rush of the casino floor or the calming retreat of a luxury spa, these rewards make them feel special.

Casino Resorts: Why It Is More Than a Game

If you think the casino only offers games, you might reconsider visiting casino resorts then. Casino resorts offer far more than gaming, and that is why they are ideal for creating a well-rounded, unforgettable incentive trip. The combination of high-stakes excitement with the chances to relax and recharge only adds more enjoyment for one and all.

Combine High-Stakes Excitement with Relaxation

Casino resorts are places with lots of attractions and things you can enjoy. They are not limited to game offerings; they also offer nice places to stay, luxurious dinners, and even relaxing procedures like spas. Here is what exactly you can enjoy while staying at casino resorts:

• Gaming options. Poker, blackjack, slot machines, and more—ideal for those seeking an adrenaline rush.
• Luxury spa treatments. After the excitement of the casino floor, guests can relax with massages, facials, or a dip in the pool.
• Fine dining. Many casino resorts feature gourmet restaurants offering a range of cuisines from around the world.
• Exclusive shows and entertainment. Enjoy live performances, from concerts to theatrical shows, creating a full experience beyond the games.

This combination of high-energy gaming and moments of relaxation allows everyone to engage in something they find enjoyable, making the trip much more rewarding.

Memorable Destinations for Incentive Programs

Casino resorts are often located in some of the world’s most iconic and beautiful destinations, which only adds to their appeal for incentive travel. Las Vegas is famous for its nightlife, entertainment, and world-class casinos. Macau, also known as the “Monte Carlo of the East,” offers a mix of gaming, culture, and luxury. In Monaco, you can experience a luxurious European destination with its famous casinos and stunning scenery. The Bahamas features beachfront resorts with casinos that offer a stunning tropical view and gaming excitement. These lively locations offer captivating experiences and help build lasting memories that enhance employees’ motivation.

How to Improve Your Incentive Travel Experience

If you wish to improve your incentive travel, the first thing to focus on is personalization. It means you should consider everyone’s voice in your team and what they actually want. Here are some of the ways you can improve the experience.

Personal Touches

Find out what participants like and then use that knowledge to tailor the program. If you offer choices, it will make more sense for a holiday, be it an adventure, cultural exposure, or relaxation. You show that everyone matters, which only helps create better bonds. The choices may include spa days, private tours, or excursions locally.

Balance Between Work and Play

Mixing leisure and business is a great practice. For instance, add relaxed group sessions or team-building activities. Additionally, you can give participants free time to see and explore the destination at their own pace. This helps keep them involved while not overwhelming them with the program’s many activities.

Get Feedback

Getting feedback is important: after the trip, request feedback from attendees as to what worked well and what did not. This way, you can see the gaps that need to be improved for future trips and highlight what created lasting memories and is worth trying again.

Final Thoughts

Incentive travel programs are a perfect way for companies to keep their employees motivated and inspired. Employers must choose destinations that will provide a mix of excitement and relaxation. Selecting locations like casino resort complexes seems to make the whole experience unforgettable. Every trip is special and unique because it can strike the right balance between leisure and business. Well-designed incentive travel fosters relationships, rewards hard work, and creates a desire for future success.

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Ranked first in the world in terms of the number of arrivals and expenditures on business tourism, Europe is gradually losing its leading position in this segment of the tourism market. In terms of business tourism growth, it lags behind other regions of the world. During the economic downturn, firms had to save money: they reduced the number of business trips by combining several trips into one, improved communication systems to solve most issues on the spot, booked inexpensive accommodation and bought discounted airline tickets. Unlike European firms, American firms continued to increase their funding. Despite the unstable economic situation, they increased spending on the business part of the trip, saving on organizing leisure and entertainment for businessmen.

A typical business traveler is a middle-aged man with a university degree, a qualified specialist or an executive. English language proficiency is almost a prerequisite for a business traveler.

Germany is the main supplier of business tourists in Europe. Every year, more than 5 million Germans go on business trips, of which 3% go abroad, 21% travel abroad and within their country, and 76% make business trips within Germany alone. The average duration of a business trip to a country on another continent is 12-13 days, within the region – 5-6 days, and within the country – 3-4 days.

Among the European countries that receive business travelers are Germany, the United Kingdom, France, the Netherlands, Italy, Spain, Sweden, and Switzerland. A special place is occupied by Belgium with its capital

Brussels, which is also the capital of the EU. One in ten arrivals to France and Belgium is for business purposes, and one in three to the UK.

Central and Eastern European countries play a significant role in the business tourism market. According to UNWTO forecasts, the attractiveness of Central and Eastern Europe as a business tourism market will grow.

Business tourism is growing rapidly on the American continent: every eighth trip here is a business trip. The main flows of business people are directed to the United States, Canada and Mexico, which are leaders in all segments of the Western Hemisphere tourism market. In these countries, the number of business trips is growing steadily, but at different rates. In the United States, the dynamics of business travel is in line with global trends in international tourism. In Canada, the volume of business tourism is growing more slowly than the number of leisure arrivals. In Mexico, the growth rate of business travel exceeds that of tourist arrivals.

The flow of business tourists in Latin America is gaining strength. With the development of the economy, expansion and strengthening of trade ties, many countries in this region have strengthened their positions in the business tourism market. The number of arrivals for business purposes to Paraguay, Guatemala, and Costa Rica is increasing.

In Southeast Asia, there is a noticeable increase in the number of business trips: every fifth trip is a business trip, one third of which is to Hong Kong, Singapore and Taiwan.

Indonesia experienced a real boom in business tourism in the mid-1990s. Demonstrating the highest growth rate of business arrivals in the region, the country surpassed Taiwan and Singapore in terms of the number of business trips by 1995. The financial crisis that gripped Southeast Asia also hit Indonesia. The depreciation of the national currency and deep economic and political crises brought the country to the brink. The massive riots that engulfed Jakarta and the threat of hunger riots led to the curtailment of business ties and the exodus of businessmen from the country. The tragic events of the fall of 2002 only exacerbated the situation.

Tourism in Africa and the Middle East is developing rather unevenly. Ups and downs in the dynamics of arrivals depend mainly on the political situation in the region. The early 1990s were relatively calm both on the African continent and in the Middle East. As the situation stabilized, business activity picked up. In recent years, the political situation in the Middle East has deteriorated again, causing a decline not only in educational, health and religious tourism, but also in business tourism.

In Africa, high growth rates of business tourism have recently been observed in the Republic of Congo, Zimbabwe and Ethiopia. Egypt, South Africa, and Morocco were the leaders in terms of arrivals. In the Middle East, the main flows of business people were directed to oil-producing countries (Saudi Arabia and others), as well as to Israel and Jordan. The aggravation of the political situation in the Middle East and a series of terrorist attacks in Africa (Egypt, Kenya, Tanzania) led to a decline in business tourism in these regions. The prospects for business tourism development here remain uncertain.

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Recently, the industry has undergone a transformation driven by globalization, technological advances and the adaptation of virtual and hybrid event formats, reflecting an evolving landscape shaped by changing preferences, sustainability concerns and responses to the challenges posed by the COVID-19 pandemic. .

The conference tourism market offers significant growth opportunities due to several factors:

• Technological advancements: Integration of advanced technologies such as virtual reality and interactive communication tools enhances the visitor experience and promotes hybrid event formats, which drives market development;
• Globalization and business expansion: Increasing globalization is driving the need for conferences as key platforms for international collaboration, networking and knowledge sharing, stimulating demand for conference tourism;
• Emphasis on sustainable development: the growing awareness of environmental responsibility is driving the introduction of eco-friendly practices in the conference tourism sector, aligning them with the preferences of environmentally conscious participants and organizers;
• Adapting to virtual and hybrid formats: The shift to virtual and hybrid event formats, accelerated by the COVID-19 pandemic, is driving greater participation, improving accessibility and reducing costs, contributing to market sustainability and growth;
• Innovations in event formats: The opportunity lies in developing innovative event formats that incorporate interactive elements, engaging content and hands-on activities to increase participant satisfaction and attract a diverse audience;
• Diversity of destinations and market niches. Exploring untapped destinations and serving niche markets opens up opportunities for growth. By offering unique and specialized conferences, the market can attract a wider range of participants and stakeholders, contributing to increased demand and revenue.

In recent years, the conference tourism market has seen several mergers and acquisitions as companies seek to expand their market presence and leverage synergies to improve their product offerings and profitability.

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You should have prepared your speech and researched the audience. You should have looked at what other speakers are doing and talking about to avoid duplication. That’s why it can be frustrating when others use a conference as a “time out from the office”. And it gets worse when you find yourself in an almost empty room due to organizational problems. Try to avoid this. Be as excited about the event as the organizers and attendees are about you. The fact that every great advocate should always remember is this:

People have paid money to see you, and the organizers are relying on you to entertain, inform, and educate. If you are not present at the event, you are cheating both the organizers and the attendees. You’re not a rock star who can sing one song and then leave under the cover of security guards. You need organizers and attendees to do your job. This starts with planning your trip to the event properly.

Be in touch with the conference organizers and ask the right questions in advance so that you can get to the venue on your own and be in the right place at the right time. Offer to be flexible, but make sure you don’t need someone to hold your hand. Give yourself enough time to be there when you need to be in the conference. Nothing causes more stress for an organizer than not being able to find a presenter.

Conference organizers are the best people to ask about their event. They will know the best modes of transportation and have booked the right accommodations for other speakers and their staff. Ask them about these things instead of guessing on your own.

Who pays what?

This can be a controversial topic, and I’ve had some pretty heated debates with companies and conference organizers. This is also an important topic. For me, conferences are like concerts: without a band, there is no concert. This means that the organizers should treat you well, and you should treat them well. No one likes a prima donna, no matter how beautiful you are. No one likes a miser either.

If the conference budget does not include money at least for speakers’ accommodation and travel, it is a terrible budget. Being at an event means that you devote your time, dedication, and effort. This should be recognized and paid for. If you are traveling on your own, you are actually paying for the event you are speaking at. This may be necessary in the beginning or if the conference is a big opportunity for you. In the long run, this is neither professional nor serviced.

You are more likely to work for a company if you are a lawyer and the company can cover some of the costs of your participation in the event. It can also be part of a sponsorship package – we pay for our speaker’s expenses and get coverage. But for you, as a defense attorney, there are several dangers in this.

Essentially, you have to be yourself on stage. You don’t want to be the fool representing the company because he or she has to do it. This means you have to be somewhat independent of both your company and the conference organizers. Neither of them will be able to tell you what to cover, instead trust your professionalism to do the right thing. If it’s not possible, you need to work on it first. It’s trust both ways. Many companies will want to pay for your presence so that the organizers can’t tell you what to do. This is nonsense because it means that your company wants to be in that position.

This is not for lawyers. It’s for salespeople. And no one wants them. The audience is annoyed when something is clearly a veiled advertisement. Speakers know that people expect them to be hot air with sparkle in these talks. Sponsored talk slots should go down in flames. They are a product of times past and only exist because of convenience.

In a best-case scenario, try to achieve the following:

• Ask the conference organizers to pay for your travel and accommodation – after all, they know best.
• Give back to your company by representing them and giving a talk after the event – how was your speech received? What did the competition do? Which contacts should you follow up with? Did you meet a potential hire?
• Split the difference – your company can cover additional hotel days and travel expenses. This makes it cheaper for the conference organizers.
• Clearly separate your presence at the event from any form of sponsorship – you shouldn’t turn into something to be traded for. You should choose the events you go to and shouldn’t go because a speaking slot was part of the package. That’s insulting to anyone involved and won’t help you or your company.

This is going to be something that you have to define hard and fight for. Being a speaker who paid to get into a conference is a reputation killer. Don’t try to get yourself in that position. Your reputation is that of an independent technical person, not a marketer.

Another thing to keep in mind is that many people earn their living by attending conferences. For them, not charging them to be there means they lose money. Don’t be the person who underestimates them and creates enemies for yourself.

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Among them are bonuses, bonuses for completed plans and gift certificates. Some of the most attractive, however, are incentive trips.

An incentive trip is a group corporate trip that a company organizes for its employees as a motivation or reward for successful work.

Such trips can include both only rest with paid air tickets and hotel, and the full program of the entire tour with various sightseeing routes and activities, often not related to work.

What does incentive tourism give to employees?

It is important for every employee to feel significant in their company. It significantly increases self-esteem, builds loyalty, and encourages them to work and achieve company goals while having fun.

In addition, such a trip helps to relieve fatigue and release the stress accumulated during work. If you are allowed to take your family on the trip, it will bring even more joy and satisfaction, as all loved ones will rest and recharge.

It is important to remember that not everyone can afford such a vacation due to various circumstances. Therefore, such a tour can also help to fulfill a long-held dream.

Why does an employer need incentive tourism?

As mentioned above, incentive tourism contributes to the growth of employee loyalty, better job performance and, as a result, an increase in the company’s income.

In addition, incentive trips can also motivate those who have not yet been sent there. Once they learn that their colleagues have been sent on a tour for their merits and achievements, employees will work harder to get such an opportunity in the future.

In addition, this type of incentive will also attract potential employees, raising their value in their eyes when choosing a company.

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The first incentive tour was conducted in 1910 in the USA by the National Cash Register Company of Danton. Agents and dealers of the company were rewarded with a free trip to New York for excellent results in work. The beginning of the regular use of incentive travel was started in the 60s of the twentieth century thanks to the beginning of civilian jet airplane flights.

Incentive tourism has several purposes:

• presentation and promotion of a new product or service;
• increasing productivity and quality;
• creation of dealer and agent network;
• formation of a loyal and cohesive team.

Depending on the objectives, three types of incentive pro grams are distinguished:

1) incentive programs;
2) motivational programs;
3) team building.

Incentive programs are the best means of rewarding employees, officers, senior executives, customers or dealers, the effect of which will last for a long time.

The distinctive feature of incentive programs is that they are designed exclusively for the individual customer. These tours involve high-class accommodation and service on the route.

The total annual turnover of European incentive tourism is 4.5 billion dollars.

The beginning of the use of trips in the form of incentives for success in the work was laid in the 60’s of XX century in the United States. Unlike other types of tourism, which, before being formalized, became the property of many countries in different regions of the world, incentive tourism did not leave the New World for quite a long time. Only in 1970-1980s, with the expansion of the flow of premium tourists from America to the old continent, it covered Europe, and then was borrowed by Asia. It was at this time that five-star hotels began to be specifically built in Europe and Asia.

The geography of incentive tourism has not changed much since then. The USA is still the main “supplier” of premium tourists. They account for 60% of incentive trips to Europe. The popularity of incentive tours in the U.S. is evidenced by the outstripping growth of U.S. companies’ expenditures on incentive tourism compared to the cost of material incentives for employees. The duration of incentive tours is increasing. Preferred destinations for incentive tours from the U.S. are Mexico, the United Kingdom, Asia and the Pacific Rim.

So, in incentive tourism about 80% of trips are to Europe, 10% – to the U.S., 6% – to the countries of Southeast Asia, 4% – to other destinations. France, Spain, Switzerland, Austria, Cyprus, the USA and the Caribbean islands are at the top of the ranking of incentive destinations for European tourists.

Travel rewards are becoming increasingly common in Europe. Practice shows that incentive tours are the best stimulant to labor compared to any consumer product. In Great Britain they account for 2/5 of the total amount of expenditures of firms on remuneration of their employees, in France and Germany – almost half. Incentive tours range in cost from $500 to $1,500 per person or even higher, and in duration from three to seven days. The routes of incentive trips lie mainly in the territory of European countries: France, Spain, Switzerland, Austria, Cyprus, as well as the United States and the Caribbean islands.

According to the European Association for Incentive Tourism, among the main countries – suppliers of incentive tourists are still leading the USA (about 60%), Great Britain (20%) and Germany (11%). Incentive networking from Japan has grown in recent years.

Group travel remains the dominant segment of the incentive tourism market, despite a decline in its share since the early 1980s. The number of tourists in an incentive group can range from a few to 100 people or more. In half of the groups the number of tourists does not exceed 10 people. Incentive groups are made up of company executives, middle and senior management, and ordinary consumers, such as regular customers. Incentive groups include executive staff (31%), sales managers (20%), consumers (26%), agents and distributors (14%).

In the simplest case, an incentive tour is a standard tour with accommodation in a four- or five-star hotel and a rich sightseeing program. Such standard programs, strangely enough, most of all ordered by American tourists. There is another kind of incentive, when the program of the trip is built in accordance with the main idea. As a rule, incentive operators offer a choice of 20-30 programs for each country. It can be a golf tournament for an incentive group in a country club, a hot air balloon ride, a picnic on an alpine peak, a cruise with music and dance evenings, a drinking or gastronomic tour.

Experts note that incentive tourism has a great future. In the XXI century it will become the main form of incentives for employees in the leading sectors of the world economy.

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